The Economist: Faces
Creative direction, production.
Print, Digital, Social.
We were given the brief by The Economist to help them launch the redesign of their magazine, 1843.
We designed a campaign to reflect the magazine's personality, 'entertaining, surprising, provide moments of "Wow! I did not know that" and "Wow, did you know..."
The new design of the magazine was simple and bold, we reflected that through the campaign creative. The ad placement was predominantly in newspapers and magazines, print and online editions. Content is often busy, cramped and dense with copy. We created a campaign that drew the reader to it through its simplicity and lighthearted messaging.