StudioMM

Avaunt

Photographic creative direction. Production.
Print. Digital. Social.

An adventure and innovation magazine for the international luxury market.

The photography direction in Avaunt magazine celebrates adventure. The shoots were ambitious and often in challenging locations. We produced and art directed award-winning photography using our huge network of photographic talent across the globe. 


This shoot involved taking a disused swimming pool and working with street-art specialists to install an anamorphic tennis court using 2.5km of blue gaffer tape. 

The peculiarity of anamorphosis is that the intended image can only be viewed properly from a single point, and looking at it from anywhere else gives a distorted perspective. This image captures what appears to be an abstract installation of tape which, when viewed from the right place, actually depicts a straight line. 

Photography: Joseph Ford

Combat kit of the British Army. In a situation where there are mass casualties the injured are labelled in order to prioritise care to those who need it most. 

T1 - urgent surgical intervention, T2 - urgent but non-life threatening injuries, T3 - walking wounded, Dead - for those who have already died.

Awards:
Creative Review photography awards 1 / 2 
Portrait of Britain
Association of Photographers
Society of Publication Designers - Entire issue
Society of Publication Designers - Photographic front cover

Press:
It's Nice That